We believe women deserve solutions that meet them where they are—rooted in physiology and built to work in real life.

Chronic stress, low energy, brain fog, and sleepless nights aren't personal failures — they're signs of a body in survival mode. We built Hey Freya for women who are already doing everything right and still not feeling like themselves.

We believe the solution starts with your body, not your habits. Every protocol we develop is rooted in hormone physiology and designed to work in a real, full life.

Mission-first leadership

  • Doctor wearing a white coat with a colorful tie and stethoscope, standing against a neutral background.

    Dr. Thara Vayali, ND

    Co-founder and Chief Medical Officer, Naturopathic Doctor, Mom of two.

    About 
  • Woman wearing a colorful plaid shirt against a plain background

    Cecilia Tse

    Co-founder and Chief Executive Officer, Mum of two, IVF warrior, recovering management consultant turned well-being strategy leader.

    About 

Newsroom

  • PODCAST

    Dr. Thara Vayali on Reimagining Women's Healthcare

    How a broken system, overlooked hormones, and a new approach to care led to Hey Freya.

    Featured on The Craft with May Globus

    Listen 

  • PODCAST
    What TikTok Gets Wrong About Your Hormones
    Dr. Thara Vayali separates the noise from the science on cortisol, hormone health, and what actually works.

    Featured on CRAMPED

    Listen 

  • PODCAST
    How Hey Freya CEO Cecilia Tse Learned to Read the Fine Print
    On building a women's health company, navigating venture capital, and why understanding the terms matters more than taking the check.

    Featured on The Capital Flex Podcast

    Listen 

Featured in

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