Dr. Thara Vayali, ND
Co-founder and Chief Medical Officer, Naturopathic Doctor, Mom of two.
Thara is a licensed naturopathic physician, nutritionist, herbalist, and supplement formulation expert with over 10 years of clinical experience in women’s health and more than five years in digital health. She founded Hey Freya to create practical, science-backed solutions that respect women’s physiology and fit seamlessly into real life.
Her journey to motherhood revealed how many women feel unsupported in their healthcare, inspiring her advocacy for body literacy and accessible wellness solutions. A recognized international speaker and writer, Thara shares insights on stress, resilience, mindfulness, and holistic health.
As a woman of color and the daughter of immigrant parents, she champions representation in science, health tech, and wellness spaces.
When she’s not growing Hey Freya, she enjoys matcha, cycling around Vancouver, exploring cedar forests, and tuning into thought-provoking podcasts—all while raising two young children.
Cecilia Tse
Co-founder and Chief Executive Officer, Mum of two, IVF warrior, recovering management consultant turned well-being strategy leader.
Cecilia brings over 15 years of leadership experience at the intersection of finance, strategy, and well-being. A Chartered Accountant by training, she spent more than a decade at a Big 4 firm advising private and public companies on finance and M&A strategy before pivoting into corporate leadership as a Well-being Strategy Leader. In that role, she led organizational change, designed large-scale wellness initiatives and digital health solutions, and facilitated workshops for hundreds, blending strategic rigor with a people-first approach.
As CEO of Hey Freya, Cecilia combines her technical expertise with a deep commitment to health equity. Her background as a yoga teacher, mindfulness instructor, Integrative Nutrition Coach, and certified Mental Health First Aider informs her holistic leadership style—balancing execution with empathy, vision, and care.
Shaped by experiences of being dismissed by medical professionals as a teenager and navigating infertility treatments as an adult, Cecilia is driven to create solutions that redefine access in women’s health.
Based in Berkeley, California, she recharges through movement and creativity—hiking with her golden retriever, Rupert, practicing yoga, playing piano, keeping up her French on Duolingo, and spending time with her two young children.